Archive for the ‘Marketing’ Category

Microsoft to take on iTunes

Tuesday, September 21st, 2010

It’s kind of funny that Microsoft named their music service after their less-than-successful Zune player … are they trying to resurrect that product, or hoping that people have already forgotten about it?

Tech giant to launch store and subscription service for Xbox 360, Windows PCs and Windows Phone 7 phones within weeks

Microsoft is to launch an online music and video store and music subscription service to compete with the likes of Apple and Spotify.


What Yahoo Knows About You – Ad Interest Manager

Monday, August 2nd, 2010

I’m so old, that I remember when advertisers used to sell products based on things like quality and durability, rather than trying to crawl inside our brains and figure out what makes us tick …

Companies have three options to track desktop users on the Internet, cookies, Flash cookies and network related activities. All three can be used by third parties to track an Internet user’s movement on the Internet, to record interests and activities. Most tracking companies sell those information to advertisers who in return display relevant advertisement to the individual user.

Yahoo’s Ad Internet Manager reveals the information that Yahoo has accumulated based on activity on Yahoo sites like Flickr, Delicious or Yahoo Search.


Dozens of blogs shut in China

Thursday, July 15th, 2010

Let’s hope that this kind of internet censorship never comes to the USA …

Chinese micro-blogging sites appear to have become the latest target of Beijing’s internet police

Dozens of blogs by some of China’s most outspoken users have been abruptly shut down in an apparent crackdown.

The move comes amid unexplained changes to popular Twitter-like websites that have users worried the government is trying to restrict them, too. One microblog site is down for maintenance, and the other three now show a “beta” tag as if they are in testing, though they have been operating for months.


Amazon enters online grocery market

Wednesday, July 7th, 2010

Back in the early days of the internet, there were a couple of large companies who tried out the online grocery business model and failed. I hope Amazon has better luck …

Amazon’s grocery service will offer 22,000 lines as it challenges Ocado for the position of pre-eminent online grocer

Amazon today launched a grocery division offering free delivery on thousands of household goods.


Can Borders Unseat Amazon in the E-Book Market?

Wednesday, July 7th, 2010

I wish Borders luck … but I hope they keep their brick-and-mortar store too; I’ll miss old school bookstores when they finally fade into the digital sunset.

Borders today launched both an electronic book store and two handset clients — for BlackBerry and Android 2.0 devices — as it tries to compete against offerings from Amazon, Barnes & Noble and Apple. According to Reuters, the new Borders eBook store boasts 1.5 million titles (both free and paid) and lags only behind Amazon in terms of volume. And similar to Amazon, Borders is embracing e-books as a platform across multiple devices, rather than taking Apple’s approach, which currently limits its e-books to iOS4 devices only.


Netflix Loses Big In Postage Increase

Wednesday, July 7th, 2010

I’m sure the postage hike will have a financial impact on Netflix … but not nearly as large as the financial impact that Netflix has on brick and mortar video rental businesses like Blockbuster …

Netflix could be a big loser in the United States Postal Service’s plan to hike postage rates and overcome a potential $7 billion shortfall. The proposed increase would raise the rates that Netflix pays to ship DVDs to its customers, and could cost the company an additional $50 million a year.


AT&T Seeks a Piece of the $633B Mobile Payment Pie

Wednesday, July 7th, 2010

Smart move; it sounds like AT&T wants to be the Paypal of mobile computing …

AT&T today announced a mobile payment processing service for all of the carrier’s smartphones, that enables vendors to take credit and debit card payments on the go. AT&T is working with Apriva, a Scottsdale, Ariz.-based company that provides point-of-sale transaction technologies for the wireless market, to deliver the service. With the new offering, AT&T is looking to own a small slice of the mobile payment market, estimated to generate more than $633 billion in transactions by 2014.


Why iAd will not Meet Steve Jobs Expectations

Thursday, July 1st, 2010

I guess this is what they mean when they call the iPhone an “advertisement delivery device” …

Apple’s much-hyped iAd is slated to debut tomorrow on iPhones and iPod touches, and there’s no shortage of advertisers willing to dig deep into their pockets to be a part of the platform. As I discuss in my new report over at GigaOM Pro on in-app advertising (sub. req’d), iAd will surely give the market a boost thanks to the emergence of the iPad, whose size and display quality make it an ideal device for using apps and viewing ads. But here’s why iAd won’t capture the 48 percent of the market that Steve Jobs is gunning for:


comScore – Flash And Rich Media Ads Are 40 Percent of US Online Ad Impressions

Tuesday, June 29th, 2010

Apple’s continued ban of Flash kind of makes me wonder if maybe Apple is already working on their own rich media format …

Flash has faced a bit of controversy recently with Apple’s continued ban of the rich media technology in its products, including the iPhone and iPad. Because of this, many advertisers and media companies are looking to other technologies, such as HTML5, to serve video and rich media on these devices. Rich media ads are known to elicit higher CPMs, so advertisers and publishers are looking for ways to serve rich media ads on all devices. Today, comScore is releasing an online advertising report that shows that Flash and rich media ads represent 40 percent of all U.S. online advertising.


Cable Industry Launches Interactive Ads – Will the lure of free gum keep you from fast forwarding?

Monday, June 28th, 2010

Could it be that the public has finally reached the point of maximum saturation when it comes to advertising, and that even a free pack of gum isn’t going to make us interested in watching ads when we don’t need to?

Charter, Cox, Time Warner Cable, Cablevision, Comcast and Bright House Networks have collaboratively been working on an advertising system dubbed “canoe” since 2008. The project was initially aimed at delivering different ads to different households depending on demographic data — a data collection effort that even involved Comcast building a 500 terabyte data warehouse designed to store data on your viewing habits. However, the targeted ad effort was shelved back in June after cable carriers struggled to make it actually work.