When the economy slows down, advertising budget is usually just about the last thing that a company wants to cut …
World’s largest internet company reports net income up 32% in the third quarter as chief executive lauds ’significant momentum’
Google exceeded Wall Street expectations last night by reporting net income up 32% in the third quarter.
Plenty of funding, yet no profits … lots of investor excitement for a largely irrelevant product … this story sounds like something out of the tech-bubble days of the early 2000’s.
Behaviourally targeted online advertising firm continues to burn through dwindling cash reserves at $1.8m a month
Phorm, the behaviorally targeted online advertising firm, has posted a loss before tax of $15.6m (£9.8m) in the six months to the end of June – and continues to burn through its dwindling cash reserves at $1.8m a month.
If Google can provide TV programming with interesting content, then I’m sure people will watch it … but on the other hand, if they just run the same shows that all the other stations are running, then why bother?
The new Google service will bring the web to TV screens – the announcement comes a week after a new version of Apple TV was unveiled
Google will launch its Google TV service, which it intends will bring the web to TV screens, in the US this autumn and around the world next year, its chief executive, Eric Schmidt, said today.
In its sights will be a slice of the £117bn global TV advertising market – which it will want to add to its online advertising revenues, which totalled $22.9bn (£14.94bn) in 2009.
You just can’t believe everything you read these days … especially the things that you read in advertisements.
Cable provider promises monthly average speed tally, and publishes survey claiming 93% of public support its case
Virgin Media has promised to publish its typical broadband speeds each month, as it publishes a survey suggesting that most customers find internet service providers’ advertisements misleading.
I never would have dreamed that Facebook generated that much ad revenue … especially since Facebook allows you to delete ads that you don’t want to see.
With shares selling for up to $76, investors are calculating social networking site is worth nearly twice as much as Yahoo!
Facebook is now being valued at more than $33bn (£21.3bn) as investors try to secure a stake in the social networking site in anticipation of its flotation on the US stock market.
I guess this is what they mean when they call the iPhone an “advertisement delivery device” …
Apple’s much-hyped iAd is slated to debut tomorrow on iPhones and iPod touches, and there’s no shortage of advertisers willing to dig deep into their pockets to be a part of the platform. As I discuss in my new report over at GigaOM Pro on in-app advertising (sub. req’d), iAd will surely give the market a boost thanks to the emergence of the iPad, whose size and display quality make it an ideal device for using apps and viewing ads. But here’s why iAd won’t capture the 48 percent of the market that Steve Jobs is gunning for:
Apple’s continued ban of Flash kind of makes me wonder if maybe Apple is already working on their own rich media format …
Flash has faced a bit of controversy recently with Apple’s continued ban of the rich media technology in its products, including the iPhone and iPad. Because of this, many advertisers and media companies are looking to other technologies, such as HTML5, to serve video and rich media on these devices. Rich media ads are known to elicit higher CPMs, so advertisers and publishers are looking for ways to serve rich media ads on all devices. Today, comScore is releasing an online advertising report that shows that Flash and rich media ads represent 40 percent of all U.S. online advertising.
Could it be that the public has finally reached the point of maximum saturation when it comes to advertising, and that even a free pack of gum isn’t going to make us interested in watching ads when we don’t need to?
Charter, Cox, Time Warner Cable, Cablevision, Comcast and Bright House Networks have collaboratively been working on an advertising system dubbed “canoe” since 2008. The project was initially aimed at delivering different ads to different households depending on demographic data — a data collection effort that even involved Comcast building a 500 terabyte data warehouse designed to store data on your viewing habits. However, the targeted ad effort was shelved back in June after cable carriers struggled to make it actually work.
Just what we all need … more advertisements?
Microsoft is still keeping quiet about many of Windows Phone 7’s details, but the company has now let slip that it’s going to be available in October 2010. The software giant has also showed off voice search, deep linking apps to Windows Marketplace for Mobile, and the automatic sharing of content created on the phone.
I guess you can’t believe everything you read … especially when it’s in an advertisement.
Last month we noted how Time Warner Cable, Cox, Cablevision and Comcast have all been slapped on the wrist by the the National Advertising Division of the Better Business Bureau. Why? They continually run ads that try to confuse customers into thinking that having core network fiber is the same thing as running fiber to the home. Verizon — given they actually do run fiber to the home — has filed complaints against these ads with the NAD and has repeatedly seen NAD rule in their favor.
