Posts Tagged ‘behavioral advertising’

Phorm Posts $15.6m Loss Before Tax

Thursday, September 30th, 2010

Plenty of funding, yet no profits … lots of investor excitement for a largely irrelevant product … this story sounds like something out of the tech-bubble days of the early 2000’s.

Behaviourally targeted online advertising firm continues to burn through dwindling cash reserves at $1.8m a month

Phorm, the behaviorally targeted online advertising firm, has posted a loss before tax of $15.6m (£9.8m) in the six months to the end of June – and continues to burn through its dwindling cash reserves at $1.8m a month.