Posts Tagged ‘cable TV’

Cable Industry Launches Interactive Ads – Will the lure of free gum keep you from fast forwarding?

Monday, June 28th, 2010

Could it be that the public has finally reached the point of maximum saturation when it comes to advertising, and that even a free pack of gum isn’t going to make us interested in watching ads when we don’t need to?

Charter, Cox, Time Warner Cable, Cablevision, Comcast and Bright House Networks have collaboratively been working on an advertising system dubbed “canoe” since 2008. The project was initially aimed at delivering different ads to different households depending on demographic data — a data collection effort that even involved Comcast building a 500 terabyte data warehouse designed to store data on your viewing habits. However, the targeted ad effort was shelved back in June after cable carriers struggled to make it actually work.


Cable Companies Finally Forced To Address Customer Satisfaction – Maybe someday they’ll be forced to address bi-annual rate hikes?

Monday, May 24th, 2010

I’d be happy if my cable company would just let me choose the channels that I want, a la carte, instead of sticking me with a whole bunch of channels that I never watch …

According to the Associated Press, cable customers are supposedly getting their “revenge” on cable operators that for years faced no real competition — so didn’t much have to care whether customers were happy or not. A focus on acquisition of new carriers and markets also left many cable operators struggling to support a huge influx of customers, and now the focus appears to be in slowing down and actually bothering to make sure those customers are getting a good experience. After years of coming in last in these surveys, cable operators are making small gains due to a number of changes, notes AP:


Cox Finally Ready To Launch New TV GUI – tru2way IPG five years in the making…

Monday, May 10th, 2010

I’d appreciate it if they’d just let us choose our channel lineup a la carte, instead of making us buy a whole package of channels …

After five years in the oven, Cox Communications is getting ready to unveil their new tru2way-based interactive program guide (IPG). The new TV GUI offers three-pane navigation and should arrive with a bevy of other features including a whole-home DVR (now becoming standard among most carriers), more interactive applications and a larger HD channel lineup. Cox will only be offering the upgrade in a few markets at first (including Orange County, California), but plans to expand the new IPG to all markets before the end of the year. The upgraded guide will be made available to Cox customers as part of the “Plus Package,” which includes multiroom DVR service, additional DVR storage space and additional high-definition channels.
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