Posts Tagged ‘cross-device tracking’

Cross-Device Tracking: A Privacy Invasive Tracking Method

Monday, November 16th, 2015

No matter where you go or what you do, somebody is watching and trying to figure out how they can sell you more stuff that you don’t really need.

Marketing companies are always on the lookout for new methods to track user activity on the Internet. These information are used to display targeted advertisement to users which have a better return than less-targeted ads. The more a company knows about a user, the higher the return and that is the main reason why companies step up the tracking game despite public outcry about it and the rise of ad-blockers.