Posts Tagged ‘in-store network’

Looking Beyond Coffee, Starbucks Seeks a New Digital Future

Monday, June 14th, 2010

This seems like a great way to draw customers … plus the ability to custom tailor content for their users is a nice marketing trick too.

Starbucks today announced that it will provide free wireless access in all U.S. company-operated locations starting July 1. And this fall it will launch the Starbucks Digital Network, a partnership with Yahoo that will provide customers free unrestricted access to pay sites such as the Wall Street Journal. Additional content providers in the new, in-store network offering include iTunes, The New York Times, Patch, USA TODAY and ZAGAT.

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