Posts Tagged ‘Marketing’

Adobe Offers First Solution Integrating Natural and Paid Search Campaigns to Increase Return on Search Spend

Thursday, March 3rd, 2011

So apparently, Adobe is now in the paid search campaign business?

Adobe SearchCenter+, Powered by Omniture, Now Integrates with Organic Search Data So Marketers Can Build Complementary Paid and Organic Search Campaigns


Cloud Computing Dominates IT Priority List for 2011, Unisys Polls Show

Friday, January 28th, 2011

There certainly has been a lot of buzz about cloud computing over the last year … but so far, there doesn’t seem to be much substance behind the buzz.

Respondents to recent online polls show cloud computing as top IT investment priority for 2011, followed by support for mobile/end-user devices

BLUE BELL, Pa. – Investing in cloud computing – primarily private clouds – is a top priority for IT organizations for 2011, according to two online polls Unisys Corporation (NYSE: UIS) conducted on the website in recent weeks.


Cisco: Cybercriminals Shifting Focus from Windows PCs to Non-Windows Systems and Mobile Platforms

Tuesday, January 25th, 2011

This was inevitable; as the popularity of non-Windows systems and mobile devices grows, criminals are bound to see them as a source of potential victims.

Cisco's Annual Security Report Also Finds 2010 Marks First Year Internet Spam Volume Declined

SAN JOSE, Calif. – In a major cybercrime turning point, scammers have begun shifting their focus away from Windows-based PCs to other operating systems and platforms, including smart phones, tablet computers, and mobile platforms in general, according to the Cisco® 2010 Annual Security Report, released today. The report also finds that 2010 was the first year in the history of the Internet that spam volume decreased, that cybercriminals are investing heavily in "money muling," and that users continue to fall prey to myriad forms of trust exploitation.


Swipely Aims to (Politely) Turn Purchases Into Conversations

Tuesday, May 11th, 2010

I thought sales usually worked the other way around; turning conversations into purchases …

The new service Swipely wants to make shopping social, but not in an oversharing, soul-baring kind of way. Is that even possible? We’ll have to see, as the site is launching into private beta today. (If you jet over now and use the code GIGAOM you should be able to get in ASAP.)

Swipely comes from Tellme co-founder Angus Davis, who is reapplying some of the speech recognition principles he capitalized on at his last company to make sense of the garbled mess of digital shopping data. The Swipely team has figured out how to intake transaction records — whether through direct connection to a credit card account or emailed receipts — and match them to product catalogs and restaurant menus. The result is an easy way to tell other people what you bought. Today Swipely might just start a conversation in a comment thread, but later it might connect you more closely with the retailer to take advantage of deals, find you nearby stores that your friends or people like you recommend, or inspire savvy shopping through competition with friends.