Posts Tagged ‘mastercard’

Visa, MasterCard Plan to Link Credit Card Purchases and Online Marketing

Wednesday, October 26th, 2011

On one hand, this sounds like a real pain in the neck, but on the other hand, I usually ignore anything that even looks like it might be an ad anyway …

If you thought it could not get worse with all the tracking and personalization on the Internet, then you have just been proven wrong. According to The Wall Street Journal and other sources, both Visa and MasterCard are planning to tie credit card purchases with personalized online advertisement. What does it mean? You recently bought a new BMW? Expect to see car insurance ads! You are a regular customer at Mc Donalds, Burger King or Kentucky Fried Chicken? Expect weight loss ads to dominate your ad experience on the Internet. Paid your membership to that online dating site with your credit card? See mail order bride ads.